Cookie Policy
This Cookie Policy explains what cookies are, which cookies we use on the Pessastudio Horse Tecnology srl website, and how users can manage their preferences.
The use of cookies complies with the GDPR and European guidelines.
What Cookies Are
Cookies are small text files that websites send to the user's browser.
They are used to improve the browsing experience, analyze traffic, and offer personalized content.
Legal Basis for Data Processing
The installation of technical cookies is based on the lawful ground of legitimate interest.
Analytics, marketing, and third-party cookies are only installed following explicit acceptance through the cookie banner.
Types of Cookies Used
| Cookie Name | Provider | Purpose | Typical Duration | Category (GDPR) | Provider Policy |
|---|---|---|---|---|---|
| NEXT_LOCALE | First Party (Your Site) | Localization Management. Stores the user's preferred display language (e.g., it, en). Essential for applications based on frameworks like Next.js that support internationalization. | 1 Year | Technical (Preferences) | N/A |
| _fbc | Meta (Facebook) | Click Attribution (Facebook Click ID). Created when a user arrives on the site by clicking a Facebook/Instagram ad. Allows linking user actions (e.g., purchases) to the specific Meta advertising campaign that generated the traffic. | 3 Months | Marketing/Targeting | Meta Policy |
| _fbp | Meta (Facebook) | Browser Identification (Facebook Browser ID). Contains a unique browser ID generated by the Meta Pixel. Used for measurement, ad optimization, and re-targeting purposes, allowing Meta to show relevant ads to the user later. | 3 Months | Marketing/Targeting | Meta Policy |
| _ga | Google Analytics | Unique User Identifier. Records a unique ID (Client ID) that anonymously identifies a single user/browser. Used to distinguish users and generate statistical data on site usage (number of visitors, sessions, etc.). | 2 Years | Analytical/Statistical | Google Privacy Policy |
| _ga_QW9Q2X9B1Y | Google Analytics | Specific Session Data (GA4). Cookie specific to Google Analytics 4 properties. Used to maintain the navigation session state and store information about the traffic source (e.g., where the user came from). | 2 Years | Analytical/Statistical | Google Privacy Policy |
| CookieConsent | First Party (Your Site) | Consent Storage. Records whether the user has accepted or declined the use of cookies and which categories they have chosen. Essential for compliance with GDPR and cookie regulations. | 1 Year | Technical (Necessary) | N/A |
How to Manage or Withdraw Consent
The user can modify their preferences at any time.
It is also possible to manage cookies through browser settings or external tools such as YourOnlineChoices.
Changes to the Cookie Policy
This Cookie Policy may be updated to comply with regulations or technological changes.
Changes will be published on this page.
